Icollect
Designing the final mile of human connection
Tools
● Rhino3ds ● Keyshot ● Powerpoint ●
Involve
Lee Kaien, Zane
Info
Over 13 weeks, I was challenged to imagine what Singapore could become by 2050 not just visually, but systemically. Rather than designing another futuristic product, I became fascinated by something quietly reshaping daily life: the explosion of online shopping, increasing delivery demand, and the invisible pressure placed on last-mile logistics, which revealed a growing need to redesign how goods move through future cities.
Through market research, user interviews and service mapping, I explored how delivery is no longer just about moving parcels it is about time, convenience, infrastructure, sustainability, and human behaviour.
My Thoughts of design in 2050
My thoughts about Singapore in 2050, I did not imagine flying cars or flashy sci-fi cities… I imagined a nation that becomes denser, faster, smarter, and increasingly automated, where convenience becomes an expectation rather than a luxury. As lifestyles shift toward digital living, I realised design would no longer only shape products people touch it would shape systems, infrastructure, and invisible services that quietly support everyday life.
In that future, logistics becomes urban architecture. Delivery becomes mobility design.
Research
I realised the future challenge wasn’t “how do we deliver more parcels?”
It became: “How do we deliver smarter, cleaner, safer, and more flexibly in a dense urban city like Singapore?”
Challenges
One of the biggest challenges was designing for a future that does not exist yet. I had to balance imagination with realism…while making sure the concept felt visionary, yet believable enough that it could genuinely exist one day.
Another challenge was shifting my mindset from product designer to systems thinker, because I was no longer designing one object… I was designing an ecosystem involving users, couriers, automation, mobility, timing, and service experience.
Solution
The outcome was a mobile autonomous parcel ecosystem… a futuristic moving delivery hub that brings parcel collection closer to people, rather than forcing people to revolve around delivery schedules. Designed as a hybrid between robotics, smart storage, and urban mobility, the system allows parcels to be securely transported, intelligently routed, and collected at user convenience transforming delivery from a rigid system into a flexible service that moves with the city.
Core of this project: What if delivery didn’t come to your doorstep, what if it arrived exactly where your life already is?
